Skyline Blog

About Skyscrapers

Archive for February, 2011

Digital Media City Landmark Building

Posted by Jae on February 3, 2011

The Digital Media City Landmark Building (Korean: 디지털 미디어 시티 랜드마크 빌딩) or DMC Landmark Building, also known as Seoul Lite, is a 133-floor, 640 m supertall skyscraper under construction in Digital Media City, Seoul, South Korea. It will be the tallest building in both Korea and East Asia. Construction broke ground on 16 October 2009, and is scheduled to be completed and ready for occupancy by April 2015.  It will be built with the country’s own capital and technology at an estimated cost of 3.3 trillion won (US$2.9 billion).

The design and engineering of the DMC Landmark Building is performed by Skidmore, Owings & Merrill. The local architect of record is Samoo. The building will house an observation deck on 133rd floor at 540 m, from which visitors will be able to see the entire metropolis of Seoul and as far as Gaeseong, North Korea. It will be the highest observation deck in the world, higher than those of Burj Khalifa on the 124th floor at 440 m and the 100th floor of the Shanghai World Financial Center at 474 m. Premium hotels will be located on the 108th-130th floors, surpassing the Park Hyatt Hotel (79th-93rd floors) in the Shanghai World Financial Center, as the highest hotel rooms in the world.

All functions of a futuristic, 21st century city are incorporated into the building, including the most high-tech office and residential spaces, a department store, luxury shopping malls, a large convention center, the world’s largest interactive aquarium, international restaurants and facilities for media, culture and exhibitions.

The landmark building is backed by the Seoul Metropolitan Government and is being constructed at the fastest speed among major skyscraper projects by South Korea’s Samsung C&T, whose work includes Burj Khalifa, Taipei 101 and the Petronas Twin Towers.

Originally designed to be angular twin towers to rise as high as 690 m, the final design has changed substantially to a rounder, more curve-based design featuring the concept of “Seoul Wave”, which represents Seoul’s status as a city of history, globalization, culture and environment. It also transforms the historic meaning and image of the Smoke-Signal Station on Namsan mountain, or a beacon mound on the mountain as a traditional measure of communications, to a flow of “light”, which symbolizes a modern measure of communications, or the digital industry. The building’s façade resembling a lighthouse is aimed at expressing a vision as a “light leading the new millennium.”

The three main concepts of the DMC Landmark Building are Digital Media, Eco Design and Human Culture. For this reason, it was also called Seoul Lite before being officially named the Digital Media City Landmark Building. The outward appearance of the building is to be made in a style reminiscent of the windows of traditional Korean houses. Its design specifies the installation of an exterior super skin containing 40,000 LED panels that emit light of various colors.  The bamboo-type structure of the building, with the heart section left empty, increases its resistance to bending three-fold, thus enhancing its structural stability against earthquakes and due to wind.vibration.  The landmark building’s green rooftop will bring about a heat insulation effect. The installation of automatic ventilation windows on the surface of the building will aid the supply of fresh air and save considerable energy. A mirror installed in the building will direct sunlight towards the lower floors. That, along with the use of geothermal heat and a photovoltaic generation system, using the side walls of the building, will make it possible to save considerable amounts of energy.

Floors Use
132-133 Observatory, Media Art Center
131 Broadcasting facility, Open studio
128-130 Concert restaurant
108-130 Luxury six to eight-star hotels
85-107 Family and business hotels
46-84 First-class apartments
9-45 High-tech offices of IT, media, communication and financial businesses
7-8 Large convention centers
1-7 Department stores, shopping malls and a clinic center


World’s largest interactive aquarium, Digital Media Hall 



Posted in Skyscraper | Leave a Comment »